SEO

Why Regular Keyword Audits Are Crucial To Writing Copy That Converts

Why Regular Keyword Audits Are Crucial to Writing Copy that Converts

All marketing efforts should be built around keyword optimization. And yet keyword audits—the process of analyzing and reporting on keyword performance over time—are often overlooked or done wrong by keen marketers looking for results who don’t know exactly where to look. In fact, audits are often the first step an SEO consultant in Long Beach, …

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The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA …

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2018 Google’s Algorithm Changes And Optimization Strategies

2018 Google’s Algorithm Changes and Optimization Strategies

Optimizing for the New SERP Features Google has gone and given itself a serious overhaul for 2018, and most are still wondering exactly how these changes will affect their business and its page ranking. SERP, or Search Engine Results Page, features refer to all the different formats Google now uses to return search results. Although …

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