PPC Archives - Digital Ad Xperts

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

Leave a Comment / GMB, HOW TO, LATEST, PPC, SEO, Social Media / By rrama

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade …

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Why SEO Is a Better Investment than PPC

Leave a Comment / FEATURED, PPC, SEO / By rrama

SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while …

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How to Use Paid Ads to Grow Your Facebook Following

What is Digital Advertising and Why Does It Matter?

30 Digital Advertising Statistics for Businesses

Leave a Comment / HOW TO, PPC, UPDATES / By rrama

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with …

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Online Advertising Basics for Local Businesses

PPC / By rrama

Digital advertising revenue in the U.S. is projected to surpass 700 billion USD by 2025. It has become one of the most important forms of advertising and is critical to just about every business’s operations. If you want to keep up with competitors, then you need it too. Learn the basics here. Digital Advertising Options …

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An Introduction to Digital Advertising Metrics

Leave a Comment / FEATURED, PPC / By rrama

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how …

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How to Reach Your Audience With Digital Advertising

How to Respond to Positive Reviews

Leave a Comment / GMB, GUIDE, PPC, SEO / By rrama

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this …

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