Guide

Why Organic Conversion Is Getting Harder and What You Can Do About It

Google has been making it harder to convert in organic search. In recent years, the search giant has been crowding out SERP real estate with a wide assortment of new SERP features to better match search intent. The ten blue links that marketers used to rely on have been shrinking, with no end in sight. …

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What Is Content Marketing And Why Does It Matter?

What is Content Marketing and Why Does It Matter?

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for …

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that …

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How to Rank in Google Maps Local 3-Pack to Get More Customers

How to Rank in Google Maps Local 3-Pack to Get More Customers

Google normally displays Google Maps local 3-Pack (Google Local Listings) on searches before organic results. For local business owners, this is the best place to rank. But, how do we get there? Optimize your Google My Business Profile When we say optimize, the information must be updated, accurate, and best represents the business. Here are …

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How to Rank in Google Maps Local 3-Pack to Get More Customers

Key Takeaways on Google’s Core Algorithm Updates

Google has just published a guide relative to its recent core updates. This specifically talks about the updated questions to ask about creating quality content and getting familiar with the quality rater guidelines. Quality Content Google has reiterated that focusing on ensuring to produce the best content is what their algorithm seeks to reward. They …

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