Online Advertising Agency in California

Eliminate wasteful ad spending with pay-per-click (PPC) marketing. With our white label PPC services in California, you’ll benefit from ads targeted to the right people.

Why PPC?

When it comes to PPC, it’s all about reaching audiences cost-effectively — and DigitalAdXperts can help you do just that. Our comprehensive PPC marketing services in California are designed to help you drive instant traffic to your website and rise above your competitors.

Our team is equipped and experienced to develop and run PPC ads on major platforms, including Google, Facebook, LinkedIn, and Google Display Network. We can ensure your ads resonate with ideal prospects, no matter where they are at the buying journey.

Our PPC Services in California

Our PPC (pay-per-click) services offer a cost-effective method of advertising on search engines and various digital platforms. With PPC, you only pay when a user clicks on your ad. You also get to avoid overspending by controlling who sees your ad and how much budget is allocated to each campaign. Over time, you can review and adjust your targeting for better results.

At Digital Ad Xperts, we’re experts in a range of ad platforms that can help you achieve your goals quickly and efficiently.

Google Ads

Drive traffic to your website, get more clicks, leads, sales by advertising on the most used search engine worldwide. With Google’s vast network of users, you can be sure that your ads will reach a large audience.

Facebook

Reach more of your target audience with pinpoint accuracy and target people based on demographics, interests, and even behaviors. With our results-driven approach, we can create ads that speak directly to your customers’ needs and desires.

LinkedIn

Reach more decision-makers and business professionals by targeting your audience based on their job title, industry, company size, and more. With our Xpert help, you can be sure that your ad will only be shown to those who are likely to be interested in what you have to offer.

E-commerce

Connect with people who are ready to buy, boost your sales, and grow your customer base. Get your products in front of more shoppers who are already interested in buying products like yours and enjoy more conversions and increased revenue.

What are PPC services?

PPC or pay-per-click is a type of online marketing where you only pay a fee every time your ad is clicked on. Think of it as a way of purchasing visits to your website, instead of waiting to earn those visits organically.

The PPC model is offered primarily by social media platforms and search engines such as Google. Popular platforms for PPC marketing include Google Ads, Facebook Ads, and Instagram Ads. In Google Ads, PPC ads appear at the top of the search results on mobile and desktop.
Search engine advertising is one of the most widely used forms of PPC. Marketers can bid for ad placement in a search engine’s sponsored links. Your ad then appears for keyword searches related to your products or services.

Any business with a website can leverage the power of PPC. Not only does it attract instant traffic, but it also lets you measure and track results in real-time.

What are the Advantages of PPC Marketing?

PPC offers several benefits to your business, including the following:

  • PPC gives you ultimate flexibility, from keyword selection to ad budgets and bids. Choose which audiences to target and how much you’re willing to pay.
  • PPC campaigns are easy to measure and track. You’ll gain access to important performance metrics like the number of clicks, click-through rates, impression share, and more.
  • You’ll thrive even through algorithm changes. PPC isn’t dependent on Google’s updates, or even on your website optimization. Simply pay for the clicks and get the traffic you need.
  • Enjoy incredible targeting opportunities with PPC. You can make your ads appear to specific audience groups based on their past purchases, demographics, browsing habits, and more.
  • PPC ads drive warm leads. Your ads will appear in front of people when they’re actively searching for what you’re selling.
person clicking on a mouse
person tapping on their phone

How does PPC work?

Bids and keywords play a significant role in PPC advertising.

Paid ads only appear when someone searches a keyword related to your business offerings. Targeting keywords related to your products and services can result in a higher number of clicks and sales opportunities.

Your bid affects where your Google ads appear in search results. Advertisers must bid on the keywords or search terms they want to “trigger” their ads. How much you bid will also determine how you pay each time  a user clicks on your ad.

In addition, a well-designed PPC campaign can result in higher returns and cost-savings as the value of each visit from a high-intent prospect exceeds the cost of the click.

Work with an online advertising agency in California

When executed correctly, PPC can be a highly profitable channel for B2B and B2C firms seeking instant quality traffic and conversions.

That being said, a lot goes into putting together an effective PPC campaign. You’ll have to select the right keywords, arrange those search terms into relevant ad groups, and create landing pages that inspire action.

Partner with DigitalAdXperts for all your PPC goals. Our white label PPC management services in California can help you launch well-targeted campaigns that propel your online growth.

digital marketing employees

What are the Types of PPC Ads?

Google Ads

Google Ads is Google’s PPC advertising solution. They’re the ad type marketers often start off using when trying out PPC marketing.

Google Ads lets you select the keywords you want your ads to appear for and how much you’re willing to pay every time someone clicks on your ad.

Google Ads follow an auction system to decide the order the ads will be displayed on the page and how much you should pay. A search ad includes an ‘Ad’ message on the top left and usually appears before the organic search results.

Facebook Ads

Facebook has billions of users worldwide. It lets you expand your global reach and connect with users based on age, location, interests, behaviors, and more. If your audience is active on Facebook, this is the ad type for you.

Facebook has its own PPC platform that allows advertisers to share different forms of media. You can display standard photo ads, video ads, and carousel ads (an ad type that features different links within the same ad).

Once created, the ads can appear in different spots on Facebook, including the sidebar, audience network, and desktop or mobile newsfeed. Since Facebook owns Instagram as well, you can also display your ads on your target audience’s Instagram feed.

E-commerce Ads

Promote your online store through PPC ads displayed on search engines and social media networks.

PPC for ecommerce is a great way to increase sales and grow your customer base, because it targets shoppers who are ready to purchase your products or services. This way, you can save time and money looking for leads.

With PPC for e-commerce, you can track your campaigns exhaustively and determine where every penny of your ad budget goes. You don’t need a large budget to benefit from PPC marketing either. You only pay when results come in, you can adjust your spend anytime you want.

LinkedIn Ads

LinkedIn advertising lets you reach a more professional audience. Aside from standard demographic information, LinkedIn enables you to target ads based on a user’s job title, employer, company size, expertise, degree type, seniority, and more.

LinkedIn can be particularly useful for brands targeting business customers. Use it the right way, and you can increase your traffic and conversion rates. With our Xpert help, you can rest assured that your ad will deliver the right message to interested audiences.

Our Process

Step 1: Select Appropriate Keywords

Behind every successful campaign is a carefully selected group of keywords. Our PPC specialists use the latest tools and software to assess your website, discover which search terms you currently rank for, and select the perfect keywords for your campaign.

Effectively grouping and organizing your keywords allows us to launch text ads and landing pages that convert.

Step 2: Develop Campaigns

Our PPC experts have the skilsl and experience to develop ad campaigns that yield the highest returns. We’ll help you pick the right PPC platform and design the campaign around your unique business goals.

Our PPC marketing service focuses on both your short- and long-term needs. Our PPC experts in California collaborate with you to understand your business offerings, target audiences, and competitors. We use all of this information to create compelling ads and launch them at the most effective times of the day.

Step 3: PPC Ads Go Live

Before your campaigns go live, our team will make sure your ads feature compelling copy and creative material that appeal to your target audience and reflect your branding. Then, we will launch your ads on the most appropriate platforms.

Where SEO and other digital campaigns can take weeks to see results, PPC ads offer immediate results and reliable returns.

Step 4: Track and Improve Campaign Performance

Our job doesn’t end once your ads go live. Our white label PPC management services in California include post-launch maintenance and support. We monitor your campaign progress to see what works and what doesn’t before you even spend more money.

We focus on data-driven solutions to maximize traffic and ensure you get nothing but quality results. For transparency, we’ll also provide you with detailed reports and analyses to see exactly how your PPC efforts are benefitting your company.

Why Choose DigitalAdXperts

PPC advertising can be a low-cost way to drive traffic to your website and grow your business. But it takes time and skill to do it right. Entrust all your PPC needs with DigitalAdXperts and watch your traffic soar.

Certified Google Ads partner

As certified Google Ads experts, you can trust us to run search ads that create an impact on target customers. Our PPC specialists have years of experience in search engine marketing, staying ahead of all the current trends and algorithm changes.

As your PPC partner, we’ll ensure your campaigns align with recent search engine updates to help you avoid penalties and ensure only the best possible results.

Results-driven Campaigns

Whatever PPC platform you choose, trust us to produce ads with content and copy that stand out and attract the right users. We also provide custom campaign reports that tackle your keyword rankings, Google Analytics results, and overall campaign progress.

Long-lasting Client Relationships

At DigitalAdXperts, we aim to build long-lasting relationships with every single client.

During our initial consultation, we will discuss your PPC goals and existing campaign performance to provide you with evidence-backed solutions. We will schedule regular meetings with you and keep our lines open for all your questions and concerns.

Frequently Asked Questions

Definitely! PPC advertising is one of the most cost-effective ways to market online, as you only pay whenever someone lands on your website. You also get to control your ad spend and bid only on keywords that matter.

One of the major advantages of PPC marketing is that you can see results right away. Unlike SEO and other digital marketing strategies, PPC rarely takes time to make an impact on your online presence.

At DigitalAdXperts, we find that our PPC services are able to boost targeted website traffic the moment ads go live.

Our PPC experts will help you determine which ad types and PPC platforms best fit your industry and business goals. We could recommend an omnichannel approach or just focus on a single ad type. Our team will work closely with you to determine the best strategy.

Yes. DigitalAdXperts also specialize in SEO and social media management. If you want to achieve long-term digital growth, we recommend combining our PPC services with our other digital marketing solutions.

What Our Clients Say

“I have to give the team 2 thumbs up for constantly solving our PPC issues. Creative, patient, and so easy to work with. They have delivered all deliverables in full and on time. Proud to say that our lead generation volume and quality have increased since we entrusted our PPC efforts to DigitalAdXperts!”

“Our company has only worked with DigitalAdXperts for 6 months, but we could not be more impressed with their professionalism, transparency, and friendly service. Their PPC strategies have helped us achieve traffic and sales targets. They are truly a valued extension of our team! Kudos!”

Request a Free Quote

Reach your target audience with PPC ads that make an impact. Request a free quote now, and learn how our PPC services can elevate your business.

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Why Work With Us

It’s important that you work with someone you trust and who gets the job done. Let’s help you create winning strategies that give you real returns.

☑ Results-driven

We’ve got the experience and knowledge to make sure your ads are seen by the right people, at the right time, and in the right place. Our Xperts will dig deep to learn everything about your target market, their preferences, motivations, and pain points.

☑ Custom Solutions

When you partner with Digital Ad Xperts, you get more than just expert PPC management – you get a team that is dedicated to your success. We take the time to learn your business and your goals, so we can create a custom PPC strategy that will help you achieve them.

Custom Solutions

Our PPC marketing plans are custom designed to fit each individual company’s needs. We work closely with clients to determine their goals and decide which tools best suit their growth.

Thorough Targeting

We’ll conduct extensive research to identify your customer base, their interests, motivations, and pain points. Then we’ll craft the best campaigns that generate maximum ROI.