Google has just published a guide relative to its recent core updates. This specifically talks about the updated questions to ask about creating quality content and getting familiar with the quality rater guidelines.
Quality Content
Google has reiterated that focusing on ensuring to produce the best content is what their algorithm seeks to reward. They have always been giving guidelines to content creators to ensure that they offer quality content. Now, they have updated these with some fresh set of questions to ask about a content. These questions are categorized as follows:
- Content and quality questions
- Expertise questions
- Presentation and production questions
- Comparative Questions
Content and Quality Questions
These sets of questions revolves around originality, insightfulness, being comprehensive, and avoiding clickbait headlines.
Content authoritativeness has always been Google’s highlight in terms of quality content. One clear example that Google gave is something that is worth being bookmarked or used a a reference by printed materials like books, magazines, etc.
Expertise Questions
These relate to trust and the expertise of the author or the website publishing the content. Knowledge and experience of the author on a certain topic and the its truthfulness is something that one must consider.
Presentation and Production Questions
These talk about how the content looks and how it is being distributed. Of course spelling and grammar is very important and making sure that we made the content not just for the sake of making it or beating the deadline.
Google warned us here on content mass production or spreading it across large network of sites and on excessive ads. We must not forget that content should be mobile friendly.
Comparative Questions
These are sets of questions to ask on how valuable your content is as compared to others. Google even suggests that you consult or get honest assessments from people you know.
Quality Rater Guidelines
Another resource that Google provides on creating quality content is the search quality rater guidelines. Raters are people who help Google get some insights about their search algorithm. They are trained to understand if content meets E-A-T (Expertise, Authoritativeness, and Trustworthiness).
Ultimately, since the beginning until now, quality content is what it is all about. It is how we define it may differ that is why Google has laid out some guidelines so we are all in the same page. Read Google’s core update blog here: What webmasters should know about Google’s “core updates”.
Google Reviews
We at Feedback Systems are working to continuously improve our system to help businesses achieve their online marketing goals. With our experience in research and understanding customer insights, we offer review generation and reputation management tools to equip businesses in building a solid foundation or starting point in their online marketing journey. Online reviews, especially Google Reviews appear more often in local search results than any other content. Feel free to contact us to know more about our services.