It can’t be argued that just a particular portion of the overall web traffic will be converted to offers. So the more traffic you get, the more chances you have in generating qualified leads to your business, selling your products, and continuing to grow your business.
It’s true that the more visitors to your sites, the better. However, you should also know that not all traffic is good. As a matter of fact, bad traffic can highly influence the progress of your business.
To boost website conversion and generate that traffic into paying customers, make sure to also focus on boosting both the number and quality of your visitors. So while there are plenty of things you can do to boost digital traffic and increase qualified opportunities, we’ve listed the top ten ways right here:
1. Target long-tail keywords
Believe it or not, one of the best SEO tactics is focusing on long-tail keywords. Such keywords tend to be more specific and get less search traffic. But despite that, they typically possess a higher conversion value, enabling you to gradually increase site traffic.
And since fewer websites compete for these keywords, it’ll be easier for you to rank and attract a new and motivated audience. People who also found your site using these keywords are very likely to avail of your product or service.
At the same time, since voice-to-text capabilities and search engines are advancing, users tend to be more specific in their searches online. This is why targeting long-tail keywords is advisable. Some free tools you can use to search for the right terms or phrases include Google Related Questions, AnswerThePublic, Google Related Searches, LSIGraph Keyword Generator, and Wordtracker Scout.
2. Perform on-page SEO
On-page SEO is where you optimize individual pages of your site to earn greater traffic or rank higher on search engines. This way refers to both the HTML source code and content, which can be optimized compared to off-page that refers to external signals.
Are you producing internal links to your content? How are your meta descriptions? Are you taking advantage of image alt text? Remember that optimizing for on-page is still a worthwhile tactic. Plus, it’s free. And while this kind of tactic takes some time, there’s no question that it’s ideal to generate organic search traffic and improve site ranking in the SERPs.
Some of the elements to focus on include unique, valuable, and shareable content, SEO-friendly posts, meta description, and page title, as well as website structure and internal linking.
3. Create great content—then mix it up
It’s quite obvious that high-quality content plays an important part when it comes to SEO. So if you want more people visiting your website, you’ve got to have helpful, quality content to offer.
Besides, people are more likely to share well-written content with others, allowing you to get more traffic back to your website. That said, ensure that the content you produce is engaging and relevant to your target market’s interests. Some types of content that drive the highest traffic include listicles, how-to posts, Q&As, and product releases.
Plus, it’ll be more effective if you mix it up. This means that it’s better to also create long-form blogs that have between 1,500–2,000 words with shorter blog posts with around 500 words. Write in-depth content about interesting topics, and you’ll surely have a better chance of attracting more potential customers.
4. Be active on social media
Creating quality content is one thing, and reaching a great number of people is another. So instead of hoping that your target market will find it one day, take advantage of social media channels to share your blog posts.
Considered as one of the most effective marketing tools today, social media can greatly help drive traffic to your site. You can promote your content or other helpful pages on your site using LinkedIn, Instagram, Twitter, and Facebook. For instance, you can share some snappy, short links on Twitter. On the other hand, image-heavy channels such as Instagram and Pinterest are more preferable if you’re a B2C product business.
Doing so will also enable you to turn the social media followers into website visitors, eventually converting them to paying customers too. After all, writing content about your product or service that you know very well won’t be hard; you just need to simplify it for your targets and make sure it is shareable.
5. Make use of email marketing
SEO might be a showrunner, but email marketing strategy is something to still consider. You can drive more traffic back to your website if you include relevant links within your email marketing content.
Producing an email newsletter service is even more helpful in staying connected with your subscribers and getting relevant traffic as well. You can deliver useful information to your audience through landing pages or blog posts for specific offers.
And take note that having excellent email subject lines is the key to encouraging your subscribers to open the email. An email that hasn’t been opened won’t supply site traffic, so put careful thought into those lines.
6. Take advantage of online directories
Another simple and effective way to boost traffic is to list your business on review sites or online directories. There are tons of websites out there where you can create a profile to list relevant information regarding your online business.
Plus, you can even link your online site there. This increases your chances of getting found by potential customers when they’re searching for products and services or relevant keywords.
To begin this, find directories relevant to your niche or industry. While directories such as Thumbtack or Angie’s List are readily accessible, you may also opt for local ones instead. Review websites like Yelp also give loyal customers a way to leave feedback about your brand or products.
7. Consider guest blogging
No, guest blogging is not dead. As a matter of fact, this strategy is still an effective way to drive digital traffic to your website. It can boost brand awareness and produce more backlinks or referral traffic.
Guest blogging can be done in two ways. You can write for others, or you can accept one on your website. For instance, you can find complementary businesses with almost the same market and check if you can contribute content on their site with a link back to yours. Or, have an industry influencer create a blog on your site.
Here’s an important tip: never write or accept guest posts solely for the links. It’s a huge mistake to not pay attention to whether the topic is actually relevant to their blog or site. Choose relevant subjects and pitch the product or service as well! However, a hard sell is also not a good idea. Just mention your offers where relevant.
8. Utilize paid search ads
While SEO is an effective method to drive traffic to your website, the process and results mostly take time. If you’re looking to get more immediate results, opting for paid search ads is more ideal. However, note that pay-per-click (PPC) ads are just a recommended supplement for your organic efforts, so you shouldn’t solely rely on them.
PPC ads appear at the top of the SERPs when users type relevant phrases or keywords in the search bar. Taking advantage of these ads allows you to boost brand visibility for particular phrases and keywords.
You can even work with an agency to manage your PPC efforts if you don’t have the expertise and resources. Such professionals can assist you in setting up and handling an AdWords account to maximize the paid advertising results. So rather than spending a lot of time trying out which works, seek the help of AdWords experts.
9. Interview thought leaders
One great way of spicing up your content marketing is performing an interview with a reputable industry thought leader. This provides your target audience with relevant information in a new format, which is also a perfect alternative to a traditional article or blog.
Such effort is also valuable since you are leveraging the authority of the subject by having someone well-known in the niche talk about it. Plus, this even gives your audience a new perspective on the topic. After all, people are more likely to share information that is insightful and useful.
10. Always review your analytics
Use Google Analytics to see which pages have increasing or decreasing traffic. It’s easy to use, quick to access, and free! Here, check different site data like the length of visitor sessions, the total number of visitors, bounce rate, and average duration.
Such information helps determine which types of content and strategies are working, and which of them require improvement or need to be replaced. In other words, this gives you a chance to optimize for better customer engagement.
Furthermore, site analytics can influence your SEO in different ways. By checking your visitors’ interests and demographics, you can produce better-targeted content and enhance online visibility. Also, you can get insights on backlinks when you track referrals.
Need further assistance in getting more high-quality traffic for your business website? Get in touch with us here at Feedback Systems today for a consultation. We’d love to talk to you!
It’s true that the more visitors to your sites, the better. However, you should also know that not all traffic is good. As a matter of fact, bad traffic can highly influence the progress of your business.
To boost website conversion and generate that traffic into paying customers, make sure to also focus on boosting both the number and quality of your visitors. So while there are plenty of things you can do to boost digital traffic and increase qualified opportunities, we’ve listed the top ten ways right here:
1. Target long-tail keywords
Believe it or not, one of the best SEO tactics is focusing on long-tail keywords. Such keywords tend to be more specific and get less search traffic. But despite that, they typically possess a higher conversion value, enabling you to gradually increase site traffic.
And since fewer websites compete for these keywords, it’ll be easier for you to rank and attract a new and motivated audience. People who also found your site using these keywords are very likely to avail of your product or service.
At the same time, since voice-to-text capabilities and search engines are advancing, users tend to be more specific in their searches online. This is why targeting long-tail keywords is advisable. Some free tools you can use to search for the right terms or phrases, include Google Related Questions, Answer the Public, Google Related Searches, LSI Graph Keyword Generator, and Wordtracker Scout.
2. Perform on-page SEO
On-page SEO is where you optimize individual pages of your site to earn greater traffic or rank higher on search engines. This way refers to both the HTML source code and content, which can be optimized compared to off-page that refers to external signals.
Are you producing internal links to your content? How’s your meta descriptions? Are you taking advantage of image alt text? Remember that optimizing for on-page is still a worthwhile tactic. Plus, it’s also free. And while such kind of tactic takes some time, there’s no question that it’s ideal to generate organic search traffic and improving site ranking in the SERPs.
Some of the elements to focus on include unique, valuable, and sharable content, SEO-friendly posts, meta description and page title, as well as website structure and internal linking.
3. Create great content then mix it up
It’s quite obvious that high-quality content plays an important part when it comes to SEO. So if you want more people visiting your website, you got to have helpful, quality content to offer.
Besides, people are more likely to share well-written content with others, allowing you to get more traffic back to your website. That said, ensure that the content you produce is engaging and relevant to your target market’s interests. Some types of content that drive the highest traffic include listicles, how-to posts, Q&As, and product releases.
Plus, it’ll be more effective if you mix it up. This means that it’s better to also create long-form blogs that have between 1,500-2,000 words with shorter blog posts with around 500 words. Write in-depth content about interesting topics and you’ll surely have a better chance of attracting more potential customers.
4. Be active on social media
Creating quality content is one thing and reaching a great number of people is another. So instead of hoping that your target market will find it one day, take advantage of social media channels to share your blog posts.
Considered as one of the most effective marketing tools today, social media can greatly help drive traffic to your site. You can promote your content or other helpful pages on your site using LinkedIn, Instagram, Twitter, and Facebook. For instance, you can share some snappy, short links on Twitter. On the other hand, image-heavy channels such as Instagram and Pinterest are more preferable if you’re a B2C product business.
Doing so will also enable you to turn the social media followers into website visitors, then eventually convert them to paying customers too. After all writing content about your product or service that you know very well won’t be hard, you just need to simplify it for your targets and make sure it is shareable.
5. Make use of email marketing
SEO might be a showrunner, but email marketing strategy is something to still consider. You can drive more traffic back to your website if you’ll include relevant links within your email marketing content.
Producing an email newsletter service is even more helpful in staying connected with your subscribers and get relevant traffic as well. You can deliver useful information to your audience through landing pages or blog posts for specific offers.
And take note that having excellent email subject links is the key to encouraging your subscribers to open the email. An email that hasn’t been opened won’t supply site traffic so put careful thought on those lines.
6. Take advantage of online directories
Another simple and effective way to boost traffic is to list your business on review sites or online directories. There are tons of websites out there where you can create a profile to list relevant information regarding your online business.
Plus, you can even link your online site there. This increases your chances of getting found by potential customers when they’re searching for products and services or relevant keywords.
To begin this, find directories relevant to your niche or industry. While directories such as Thumbtack or Angie’s List are readily accessible, you may also opt for local ones instead. Review websites like Yelp also give loyal customers a way to leave feedback about your brand or products.
7. Consider guest blogging
No, guest blogging is not dead. As a matter of fact, this strategy is still an effective way to drive digital traffic to your website. It can boost brand awareness and produce more backlinks or referral traffic.
Guest blogging can be done in two ways, you can write for others or you accept one on your website. For instance, you can find complementary businesses with almost the same market and check if you can contribute content on their site with a link back to yours. Or, have an industry influencer create a blog on your site.
An important tip: never write or accept guest posts solely for the links. It’s a huge mistake to not put attention to whether the topic is actually relevant to their blog or site. Choose relevant subjects and pitch the product or service as well! However, hard sell is also not a good idea. Just mention your offers where relevant.
8. Utilize paid search ads
While SEO is an effective method to drive traffic to your website, the process and results mostly take time. If you’re looking to get more immediate results, opting for paid search ads is much ideal. However, note that PPC ads are just a recommended supplement for your organic efforts so you shouldn’t solely rely on them.
PPC ads appear at the top of the SERPs when users type relevant phrases or keywords in the search bar. Taking advantage of these ads allows you to boost brand visibility for particular phrases and keywords.
You can even work with an agency to manage your PPC efforts if you don’t have the expertise and resources. Such professionals can assist you in setting up and handling an AdWords account to maximize the paid advertising results. So rather than spending a lot of time trying out which works, seek the help of AdWords experts.
9. Interview thought leaders
One great way of spicing up your content marketing is performing an interview with a reputable industry thought leader. This provides your target audience with relevant information in a new format, which is also a perfect alternative to a traditional article or blog.
Such effort is also valuable since you are leveraging the authority of the subject by having someone well-known in the niche talk about it. Plus, this even gives your audience a new perspective on the topic. After all, people are more likely to share information that is insightful and useful.
10. Always review your analytics
Use Google Analytics to see which pages have increasing or decreasing traffic. It’s easy to use, quick to access, and free! Here, check different site data like the length of visitor sessions, the total number of visitors, bounce rate, and average duration.
Such information helps determine which types of content and strategies are working, and which of them require improvement or need to be replaced. In other words, this gives you a chance to optimize for better customer engagement.
Furthermore, site analytics can influence your SEO in different ways. By checking your visitors’ interests and demographics, you can produce better-targeted content and enhance online visibility. Also, you can get insights on backlinks when you track referrals.
Need further assistance in getting more high-quality traffic for your business website? Get in touch with us here at Feedback Systems today for a consultation. We’d love to talk to you!