The everlasting mystery of the internet, the Google algorithm. Ok, maybe it isn’t a complete mystery. We have a pretty good idea of how it works conceptually, the details are just a little bit hazy. It is easy enough to understand the process, the criteria, and the philosophy behind it. Exactly how they are all …
Stop the madness – Understanding Google’s Algorithm Read More »
Optimizing for the New SERP Features Google has gone and given itself a serious overhaul for 2018, and most are still wondering exactly how these changes will affect their business and its page ranking. SERP, or Search Engine Results Page, features refer to all the different formats Google now uses to return search results. Although …
2018 Google’s Algorithm Changes and Optimization Strategies Read More »
It’s no secret that the drop-off in traffic from Google page one search results to page two is disproportionately large. In this day and age of instant gratification, people seem to feel as though they simply don’t have time to search beyond page one. Obviously, that isn’t literally true, but it doesn’t change the fact …
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