Google has just published a guide relative to its recent core updates. This specifically talks about the updated questions to ask about creating quality content and getting familiar with the quality rater guidelines. Quality Content Google has reiterated that focusing on ensuring to produce the best content is what their algorithm seeks to reward. They …
Key Takeaways on Google’s Core Algorithm Updates Read More »
Every time Google releases updates especially “core updates”, some if not many seem to panic. Of course, they worry that their rankings might go down or their previous content strategy might not work anymore. The main question here really is, are we making “quality” content? If your answer is yes, then there is no need …
Google Search “core updates” What you should do… Read More »
Do you believe your plumbing company can be found easily online by potential clients? Think again.
Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order. …
Mobile-First Optimization: What it Means for SEO Read More »
A lot has changed in SEO in 2018, but one thing remains the same: you need to publish high-quality content in order to rank on Google. Traffic generated from organic search is some of the most targeted traffic you can get on the internet, which is why, despite the constant changes, content marketing remains a …
It’s no secret that mobile is the most popular search platform today. Customers now expect a frictionless, even touchless mobile experience, which is why Google recently shifted from a desktop to a mobile-first index. The upshot for Long Beach, CA-area business owners is that they must be agile and adapt their digital marketing approach by …
The most important thing every marketer needs to know in order to master conversion rate optimization is the implicit assumptions and desires—or user signals, to use the proper marketing term—of their target audience. User signals are essentially any action taken by a visitor on a site; when looked at over time, an SEO can extrapolate …
The Answer Box might just be the most lucrative organic search asset you are not optimizing for. But it also might not be for lack of trying. The answer box, or featured snippet as it is referred to by Google, has been around for a number of years now and continues to pose a considerable …
All marketing efforts should be built around keyword optimization. And yet keyword audits—the process of analyzing and reporting on keyword performance over time—are often overlooked or done wrong by keen marketers looking for results who don’t know exactly where to look. In fact, audits are often the first step an SEO consultant in Long Beach, …
Why Regular Keyword Audits Are Crucial to Writing Copy that Converts Read More »
An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA …
The Secret Sauce: How to Use Keywords to Drive Conversion Rate Read More »
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