PPC Archives - Digital Ad Xperts

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

Leave a Comment / GMB, HOW TO, LATEST, PPC, SEO, Social Media / By rrama

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade …

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Why SEO Is a Better Investment than PPC

Leave a Comment / FEATURED, PPC, SEO / By rrama

SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while …

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Why Organic Conversion Is Getting Harder and What You Can Do About It

Leave a Comment / GUIDE, PPC, SEO / By rrama

Google has been making it harder to convert in organic search. In recent years, the search giant has been crowding out SERP real estate with a wide assortment of new SERP features to better match search intent. The ten blue links that marketers used to rely on have been shrinking, with no end in sight. …

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How to Use Paid Ads to Grow Your Facebook Following

What is Digital Advertising and Why Does It Matter?

How to Perform a Local SEO Audit for Your Business in 12 Steps

Leave a Comment / GMB, GUIDE, HOW TO, PPC, SEO, Social Media / By rrama

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 …

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30 Digital Advertising Statistics for Businesses

Leave a Comment / HOW TO, PPC, UPDATES / By rrama

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with …

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Online Advertising Basics for Local Businesses

PPC / By rrama

Digital advertising revenue in the U.S. is projected to surpass 700 billion USD by 2025. It has become one of the most important forms of advertising and is critical to just about every business’s operations. If you want to keep up with competitors, then you need it too. Learn the basics here. Digital Advertising Options …

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5-Star Reviews: How They Can Help Your Business Grow and How to Get More

Leave a Comment / GUIDE, Marketing, PPC, SEO / By rrama

According to BrightLocal’s Local Consumer Review Survey, 87% of online consumers read online reviews when considering a local business to purchase from. If such a great number of potential customers are doing that to determine whether or not a business is good, you most definitely need to have positive reviews. Customer reviews are much like …

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