HOW TO Archives - Digital Ad Xperts

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

Leave a Comment / GMB, HOW TO, LATEST, PPC, SEO, Social Media / By rrama

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade …

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How to Perform a Local SEO Audit for Your Business in 12 Steps

Leave a Comment / GMB, GUIDE, HOW TO, PPC, SEO, Social Media / By rrama

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 …

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30 Digital Advertising Statistics for Businesses

Leave a Comment / HOW TO, PPC, UPDATES / By rrama

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with …

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How to Drive Digital Traffic to My Website Immediately?

Leave a Comment / HOW TO, Marketing, PPC, SEO / By rrama

It can’t be argued that just a particular portion of the overall web traffic will be converted to offers. So the more traffic you get, the more chances you have in generating qualified leads to your business, selling your products, and continuing to grow your business. It’s true that the more visitors to your sites, …

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How to Respond to Negative Reviews

Leave a Comment / GUIDE, HOW TO, SEO / By rrama

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their …

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How to Rank in Google Maps Local 3-Pack to Get More Customers

Leave a Comment / GMB, GUIDE, HOW TO, SEO / By rrama

Google normally displays Google Maps local 3-Pack (Google Local Listings) on searches before organic results. For local business owners, this is the best place to rank. But, how do we get there? Optimize your Google My Business Profile When we say optimize, the information must be updated, accurate, and best represents the business. Here are …

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5 Tips for Driving CRO on Mobile

Leave a Comment / GUIDE, HOW TO, SEO / By rrama

It’s no secret that mobile is the most popular search platform today. Customers now expect a frictionless, even touchless mobile experience, which is why Google recently shifted from a desktop to a mobile-first index. The upshot for Long Beach, CA-area business owners is that they must be agile and adapt their digital marketing approach by …

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The 3 Step Process to Landing Answer Boxes

Leave a Comment / GUIDE, HOW TO, SEO / By rrama

The Answer Box might just be the most lucrative organic search asset you are not optimizing for. But it also might not be for lack of trying. The answer box, or featured snippet as it is referred to by Google, has been around for a number of years now and continues to pose a considerable …

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The Secret Sauce: How to Use Keywords to Drive Conversion Rate

Leave a Comment / FEATURED, GUIDE, HOW TO, SEO / By rrama

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA …

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