Author name: rrama

The Increasing Importance of SEO During and After the Pandemic

Since the very first banner ad was posted on the internet in 1994, digital marketing has been growing quickly and steadily. Businesses can’t even expect to thrive without it. This is even more true now that the pandemic forces consumers to go online for products and services. Over time, more effective advertising strategies have been …

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An Introduction To Digital Advertising Metrics

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how …

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How To Reach Your Audience With Digital Advertising

How to Reach Your Audience With Digital Advertising

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended …

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What Is Content Marketing And Why Does It Matter?

What is Content Marketing and Why Does It Matter?

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for …

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that …

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