Author name: rrama

From Trade Magazines To B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade …

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Why Organic Conversion Is Getting Harder and What You Can Do About It

Google has been making it harder to convert in organic search. In recent years, the search giant has been crowding out SERP real estate with a wide assortment of new SERP features to better match search intent. The ten blue links that marketers used to rely on have been shrinking, with no end in sight. …

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What Is Digital Advertising And Why Does It Matter?

What is Digital Advertising and Why Does It Matter?

Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads. Digital advertising has surpassed traditional advertising Just how popular is digital advertising? In 2016, …

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30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with …

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5-Star Reviews: How They Can Help Your Business Grow and How to Get More

According to BrightLocal’s Local Consumer Review Survey, 87% of online consumers read online reviews when considering a local business to purchase from. If such a great number of potential customers are doing that to determine whether or not a business is good, you most definitely need to have positive reviews. Customer reviews are much like …

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