It’s no secret that the drop-off in traffic from Google page one search results to page two is disproportionately large. In this day and age of instant gratification, people seem to feel as though they simply don’t have time to search beyond page one. Obviously, that isn’t literally true, but it doesn’t change the fact that optimizing your site to appear on the first page can reap tremendous benefits for your business. Here are some tips to help keep your Google ranking as high as possible:
Relevance
The primary goal of any search is to track down relevant information. Which means your ranking is going to be extremely dependent on how closely your content matches the search criteria. Once you have determined the specific searches you want to target, make sure all your content applies to that area.
Quality
Google is now doing a much better job of evaluating content as opposed to simply counting keywords. If your content is consistently informative, well-written, and entertaining your chances of a top ranking go up accordingly.
Quantity
While excellent content is non-negotiable, the fact remains that in most industries there are many businesses providing high-quality information. Therefore, good content will get you into this group, then producing the most content possible will help set you apart within the group.
Common Questions
Providing relatively direct answers to very specific questions is one of the best ways to get your site to appear in a featured snippet in position zero. Work out the question, or questions, that are most likely to be asked by your ideal customer then strive to provide a comprehensive and accurate answer.
Long-Tail Keywords
There is far too much competition out there to realistically achieve high rankings on common one-word searches. Similar to targeting exact questions, you will want to focus on long-tail keywords, which are longer, more specific keyword phrases that narrow the target group.
Spend
It may not be your first choice but one of the most straightforward ways to get yourself on page one is to simply bid high enough on Google AdWords. The feasibility of this plan will depend on the details of the topic and product, but usually, enough money can get it done.
Guest Posting
Not only do guest posts provide great exposure to new audiences and help to establish you as a thought leader in the industry, but they are also a terrific source of backlinks which are a big help to your ranking.
The complete list of SEO techniques for maximizing your Google ranking is continually evolving, but if you follow these key strategies you will develop a strong platform to work from.
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